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TIME: Almanac 1995
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<text id=93TT0141>
<title>
July 12, 1993: The Magazining of TV News
</title>
<history>
TIME--The Weekly Newsmagazine--1993
July 12, 1993 Reno:The Real Thing
</history>
<article>
<source>Time Magazine</source>
<hdr>
TELEVISION, Page 50
The Magazining of TV News
</hdr>
<body>
<p>As daily coverage dwindles, prime-time shows thrive
</p>
<p>By RICHARD ZOGLIN--With reporting by William Tynan/New York
</p>
<p> Looking for hard-hitting drama, classic battles between good
and evil, stories that make your skin crawl and your blood boil?
Prime time has plenty to offer. In the space of one week, you
could visit a psychiatric hospital that (so the story claimed)
confines teenage patients with fraudulent diagnoses so it can
rake in the insurance money; watch an undercover investigator
expose a sleazy gas-station operator who has been cheating customers;
glimpse the glittery world of two bogus Hollywood producers
charged with bilking investors; and meet a creepy forensic pathologist
who is accused of falsifying autopsy reports and who keeps blood
samples in his refrigerator alongside the mustard.
</p>
<p> These aren't story lines from L.A. Law or the CBS Sunday Movie.
This, folks, is the news. Or what TV news is evolving into.
Each of the above stories was featured on one of the network
magazine shows that have spread to every night of the week.
Within the past month, two new shows have debuted (Front Page,
a zippy entry from the Fox network, and CBS's Eye to Eye with
Connie Chung) and two more have returned from hiatus (ABC's
Day One, switched from Sunday to Monday night, and CBS's Street
Stories). NBC will introduce another, Here & Now, in August,
bringing the number of prime-time news hours to a record 10.
Still another show, ABC's Moment of Crisis, is promised for
early next year.
</p>
<p> Amazingly, viewers aren't sated. In the latest Nielsen ratings,
four magazine shows ranked in the top 10, and seven were in
the top 25. Because the networks own these shows outright (unlike
most entertainment shows), prime-time magazines are the best
thing to happen to network news since Huntley and Brinkley.
Says CBS's Andrew Heyward, executive producer of Chung's show:
"They have kept the news divisions viable and healthy at a time
when economic pressures are enormous."
</p>
<p> Prime-time shows are drawing network attention and resources
away from the evening news. Already they are taking over some
roles of the daily newscasts: giving expanded coverage to major
breaking stories and landing big interviews (Chung's recent
chat with Roger Clinton)--besides, insiders say, attracting
the best reporters, producers and technical people. Paul Friedman,
executive vice president of ABC News, insists that "the main
resources of the news division still go to World News Tonight
and Nightline." But he laments, "There's a sense on the part
of the people who work here that the magazine programs are the
glamorous place to be." Notes NBC anchor Tom Brokaw: "It's getting
harder and harder to find people coming into the business who
want to cover daily news. They all want to be magazine reporters."
Indeed they do: Brokaw himself will be a co-anchor (with Katie
Couric) of NBC's new show.
</p>
<p> With a couple of exceptions (48 Hours, with its cinema verite
immediacy, and the style-setting 60 Minutes), most of these
shows seem interchangeable. Efforts to find gimmicks (a live
studio audience on PrimeTime Live, for one regrettable example)
have been mostly jettisoned in favor of the tried-and-true 60
Minutes formula. Before the March debut of Day One, executive
producer Tom Yellin promised that the show would feature some
longer stories and a mold-breaking format: "If our program is
three pieces of the same length and then a light, short piece
at the end, then we will have failed." After early shows drew
criticism from ABC News executives for being too downbeat and
tabloid-like (example: a whole show on serial killer Jeffrey
Dahmer), the program was retooled. Last week's show featured
three main stories and a light, short piece at the end on the
New York Mets.
</p>
<p> News executives now tend to discount the drive to be different.
"We're not re inventing the wheel here," says Here & Now executive
producer Jeff Zucker. "The secret is to go with what has worked."
(He does, however, promise more live segments.) Andrew Lack,
the new president of NBC News, contends, "The public doesn't
care about format. They care about whether it's a good story
or not."
</p>
<p> And everyone in magazineland seems to agree on what the good
stories are: consumer rip-offs, miscarriages of justice, teary
tales of people victimized by bad doctors or trampled on by
insensitive government agencies. Like the one-hour dramas they
have replaced on the prime-time schedule, the magazines serve
up morality tales of black hats vs. white hats, with the reporter
as avenging U.S. marshal. Instead of a six-gun, his or her weapons
are a hidden camera (for the inevitable undercover expose) and
a hand-held mike, thrust at reluctant witnesses before they
slam the car door. It's "Gotcha!" journalism.
</p>
<p> Pursuing these high-impact, hot-button stories can pose dangers.
For one thing, there is the tendency to overdramatize and oversimplify.
The most notorious example was the rigged crash test of a GM
truck on Dateline NBC. Though many network executives dismiss
the incident as an aberration, it is symptomatic of the pressure
to make stories that sizzle. "The constant race for ideas leads
to a tendency to sensationalize and blow things out of proportion,"
says Everette Dennis, executive director of the Freedom Forum
Media Studies Center.
</p>
<p> The competition for stories, moreover, is growing more fierce.
No fewer than five network magazine shows have explored doing
a story on Maggie Hadleigh-West, a New York City woman who took
a video camera onto the streets to record instances of sexual
harassment. Four of the shows, according to Hadleigh-West, offered
her money as inducement; she eventually picked CBS's Eye to
Eye with Connie Chung. Executive producer Heyward says the payment
is strictly for use of her video footage--"standard practice
in the business"--and asserts that CBS's long-standing policy
has not changed: "We do not pay for news."
</p>
<p> Not yet, perhaps, but the temptations at all three networks
are growing. "With the tabloid shows and the daytime talk shows
proliferating, a lot of those shows are going out and paying
for interviews," says NBC's Lack. "The network news divisions
as I have always known them are not crossing the line. But we've
been asked a lot. There's a vulnerability there that I worry
about." And so should everyone.
</p>
</body>
</article>
</text>